In this episode of the Living to 100 Club podcast, Dr. Joe Casciani speaks with Jim Cosco, owner of Tipping Point Labs, about his inspiring work in capturing legacies through video and his company, Legacy Videos. Jim shares his passion for preserving personal stories through video production, motivated by his own experience of missing the opportunity to capture his father’s life story before he passed away. Together, Joe and Jim explore the power of video to document memories and how these personal narratives can provide lasting comfort and connection for loved ones.
Jim discusses his unique approach to creating documentary-style interviews, offering a range of options, from short “interviews of a lifetime” to comprehensive multi-hour legacy recordings. They also delve into the potential future of AI technology in memorializing individuals, touching on the emotional complexities of virtual interactions with deceased loved ones. Finally, Jim shares his long-term business goals and how he envisions the next phase for his company, Tipping Point Labs.
Join us as we explore the art of storytelling, the importance of preserving legacies, and the evolving role of technology in keeping memories alive.
Mini Bio
With almost three decades of experience in the media industry, Jim is the founder and executive producer of Tippingpoint Labs, a video strategy and production company that specializes in telling brand stories. Corporate clients have included Five Star Senior Living, Philips Lifeline, Harvard University, Keurig, and John Hancock.
Over the years, he has also filmed content for MTV, Fox News, Nightline, and The Today Show as well as worked with notables like Leeza Gibbons, Geraldo Rivera, Tim Russert, Aerosmith, and celebrity chef Curtis Stone. Jim is also the founder of Legacy Video Stories, a company he was inspired to create after his father passed away so he could help families preserve their stories for future generations.
For Our Listeners
Jim’s Website: Legacy Video Stories
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