From “Trying to Lose Weight” to a New Identity: Becoming a 1%er

This conversation offers practical insights for anyone seeking lasting change—whether in health, aging, or personal growth.
1200 700 Joe Casciani PhD

In this episode of Living to 100, host Dr. Joseph Casciani speaks with Fred Ford, author of the

international bestselling book Think and Grow Thin. Fred shares the remarkable story of how he lost 135 pounds. This was done not through dieting alone, but by transforming his mindset and identity.

Fred explains how shifting from “trying to lose weight” to becoming the kind of person who naturally lives a healthy lifestyle changed everything. The conversation explores the psychology behind identity change, visualization, and daily habits. He stresses the importance of rewriting the internal story we tell ourselves.

Drawing on his background in stand-up comedy and motivational speaking, Fred brings humor, insight, and practical strategies for anyone navigating health changes, aging, or a personal reinvention.

This conversation offers practical insights for anyone seeking lasting change—whether in health, aging, or personal growth.

Mini Bio

Fred Ford is an author, speaker, and personal development coach. He is the international bestselling author of Think and Grow Thin. This book combines mindset principles with practical lifestyle change strategies to help people create lasting health transformation.

Earlier in life, Fred spent more than 20 years performing as a stand-up comedian, honing his ability to connect with audiences through humor and storytelling. Today he blends that same humor with motivational insights to inspire individuals—especially those over 50—to take control of their health and their future.

Fred’s own journey of losing 135 pounds inspired the creation of the Think and Grow Thin philosophy, which focuses on identity change, daily habits, and long-term transformation rather than short-term dieting.

For Our Listeners

Fred’s Website: AuthorFredFord.com

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